The
most important thing in communication is hearing what isn't said. –Peter Drucker
Just as everything about you is always communicating,
so too is your audience (be it one person or ten) always communicating with you—even
when they are not saying a word.
We all are aware of this reality. Maybe you have
perceived that, while an individual was speaking cheerfully, their demeanor was
rigid and fearful. Or what about the time you were speaking with someone whose
eyes were glued to yours as if she were hanging on every word, but you intuited
that her mind had wondered off? There was something about her giving you
important information--information that you will want to utilize.
It is difficult, if not down right impossible, to pay attention to what
my audience is communicating if I am inside my own head, concentrating solely
on my what I am communicating. Some of the most authentic people I know are so
focused on speaking the truest sentence possible that they are oblivious to all
the non-verbal communication that is going on around them. These people are not
communicating. They may be speechifying, talking, or bearing their souls, but
communication takes place between two or more people. If I am not paying
attention to your verbal and non-verbal communication, and responding
accordingly, then I am not listening to you. If I am not “listening,” we are not communicating.
Whenever I look at my notes, I am taking my attention away from the
people with whom I am communicating.
When I chose to ignore the fact that people are nodding off, reading a
book, glaring at me with fire in their eyes, shoulders are heaving with silent
tears, have a blank stare, or are fidgeting with car keys, I have ceased
communicating.
When I am thinking about what I am going to say next, once you shut up, we are not
communicating.
Don’t get stuck on only thinking and
feeling your own thoughts and feelings, but continually reach inside the hearts
and minds of your audience, and feel how he/she/they are experiencing and
hearing you, and ask yourself: is this
what I am intending? Is that going to
move me closer to my intended outcome?
Pay attention to what your audience is telling
you. What are they responding to and what are they missing or ignoring? What
are their postures, breathing patterns, and eyes (the window to their souls)
communicating? What is his silence or her skipping over major points of your
communication while responding to you, communicating? Are they listening to
you, or are they still thinking about a point you made five-minutes ago? Does
your audience understand what you are saying, or are they “hearing”
something you are not intending to communicate?
Calibrate: constantly be aware of what your
audience is communicating, determining whether or not they are moving along in the
direction you intend, and then adjust your communication strategy accordingly. Unless
you are only interested in getting it off your chest, giving me a piece of your
mind, spitting out your spiel, or chastising me for being stupid, insensitive,
foolish, hard headed, myopic, a heretic, blind to what’s good for me, or whatever else that got in the way of you attaining the goal of your
communication. If that’s the case, you just go ahead and deliver your data and
emote all you want. I’ll be over here reading Sports Illustrated.
Copyright, Monte E Wilson, 2013
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